Levi Strauss refers to a prominent figure in both the fields of anthropology and fashion. In anthropology, Claude Lévi-Strauss (1908-2009) was a French structuralist whose work focused on understanding cultures and societies through the analysis of their underlying structures, particularly in myths, kinship, and social relations. He is considered a founding figure of structural anthropology, emphasizing the universality of human thought and culture.
In fashion, Levi Strauss & Co. is an American clothing company known for its denim jeans, founded by Levi Strauss, a German immigrant to the United States, in 1853. The brand became famous for its durable workwear, particularly the iconic blue jeans produced in the mid-19th century, which have since become a staple in fashion worldwide. Both the anthropological theories of Claude Lévi-Strauss and the denim brand Levi Strauss & Co. have had lasting impacts in their respective fields.
An Iconic Tale of Innovation and Courage The groundbreaking series "Levi Strauss and the Fabric of Dreams" dives into the captivating origin of the legendary blue jeans. Today, jeans are…