Aldi is a global discount supermarket chain based in Germany, known for offering a wide range of grocery products at lower prices compared to traditional supermarkets. It operates on a no-frills business model, focusing on efficiency, cost-cutting, and high-volume sales to keep prices low for customers. The chain typically features a limited selection of private-label products, which helps reduce costs further. Aldi stores are characterized by their small size, simplified layouts, and minimal staffing, with practices like requiring customers to bring their own bags and rent shopping carts to lower operational expenses. Founded in the early 20th century, Aldi has expanded internationally and operates under two main divisions: Aldi Nord and Aldi Süd, serving various markets with slightly differing product assortments and store formats.
Sainsbury's has reduced its price-matching list from 681 to 606 items, indicating a strategic shift in the price war with Aldi. Key staples such as granulated sugar and flour have…